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By 09 23rd, 2013

Infographics have become a staple in the designer’s toolbox. With budgets shrinking and time at a premium, why should a web designer pour time and effort into creating interactive infographics? Do they work? Are they truly effective? Yes, and here are five of the main reasons why: 1) Infographics are ...

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By 09 23rd, 2013

Direct-mailing is one of the most effective and efficient marketing strategies available to advertisers today. So, how do you optimize your marketing options? Understanding your target audience’s interests, personalizing your mailings to their needs and targeting a distinct demographic are some of the most basic elements of a direct-mail marketing ...

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By 09 16th, 2013

Blogging is one of the hottest trends in today’s business marketing. Like Twitter and Facebook, blogs help drive sales and increase exposure. While spending time creating content for your company’s blog might seem like a potential black-hole of time-suck, a company blog can be an important tool in building brand ...

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By 09 9th, 2013

Setting up as a freelance graphic designer sounds like a great proposition for people who are reasonably competent in Photoshop and enjoy designing logos, artwork and other images digitally. While freelance graphic design is an excellent career path for those who are creative enough to come up with fresh, intriguing ...

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By 09 2nd, 2013

As a designer, you’re always looking for inspiration. While a long walk out of doors is often an excellent way to unwind and recharge the muse, some towns seem to simply sap our creative juices. Not all environments are created artistically equal. So, which cities are the most artistically gifted? ...

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By 08 26th, 2013

  Marketing in today’s fast-paced world is more complicated than ever. Websites, blogs, social media and SEO tools make today’s market more technical and confusing than ever before. Sometimes tried-and-true marketing tools are the best, however. Here is a list of the five strongest marketing tools every business should be ...

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By 08 19th, 2013

Direct-mail marketing is on the rise as companies seek out more effective and cost-efficient ways of reaching consumers with their product and message. Since direct-mail marketing allows for greater personalization and narrower targeting of a particular demographic or geographically focused audience, it represents a cost-effective method of communication with the ...

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By 08 12th, 2013

  A picture is worth 1,000 words, and an effective infographic can convey a lot of information in concise, easily digestible bites, making it an effective marketing and sales tool. Many infographics rely on humor to get their message across. In a world driven by digital media, infographics are a ...

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By 08 5th, 2013

Movie posters are one of the most creative and innovative areas for a designer to stretch their wings. Interpreting the intent, tone and attitude of a movie is an art, one that fans have been indulging in for decades. These five posters represent fan-made art, some inspired by a body ...

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By 07 29th, 2013

Cell phones have been increasing exponentially in intelligence in recent years. Phones can now tell us where to go and how to get there, give advice on everything from dating to star charts, and even take photos. It seems a smart phone can do anything but tell a good joke ...

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