A great logo catches peoples’ attention and draws them in. This is the one enduring rule that always applies to banner design, regardless of context or style. The rest is extra: if the logo doesn’t grab attention then it won’t matter how well it’s made or how much it says about the company it tries to promote. With this in mind, here are 5 logo design trends that are in style this year and that may provide some inspiration.
Playing With Transparency
Right now, logos that grab the customer’s attention, making him or her see the design directly and not through it, are quite in vogue. There’s still a lot of experimentation going on with transparency but the point is clear: customers must remember the logo after just one view. Transparent logos are easier on the eyes, but it’s important that they are memorable and clearly represent the brand.
Organic 3D Design
An organic 3D design looks alive and stands out. It grabs attention elegantly, so it’s no surprise that more and more businesses are adopting this style. The implementation of stunning 3D designs in logos has been tricky in the last few years because few designers have managed to create a final logo that looked as good online as it did on the drawing board. For those willing to try, however, these logos can be an effective marketing tool.
Vivid Colors On A Dark Background
Designers have been long fond of using rainbows in logo designs to arrest attention and depict sophistication. These days however, rainbows and color scales are even more in vogue because there are many web-based companies out there promoting cutting-edge technology and hot design. Vivid colors like purple, coral, indigo, and the like are now brought together and showcased on dark backgrounds. In this way the colors alone create visual interest while allowing the design itself to remain simple.
Green Is Everywhere
There has probably never been as much green on the Web as it is in 2011. It’s not just that people have gone crazy over the green movement and planet conservation and gas emissions and wild life and all that; green is fresh, comfortable, signals change, and fits perfectly simple designs. Designers use green and nature abundantly in their logos at the moment.
Simple Is Better
The big trend on the Web is simplification. Everything you’ll find online, from websites to applications are becoming more and more accessible, or at least their creators strive to make them appear so. The same happens with logos. This is not to say that designers forsake colors or abandon ingenuous concepts; it’s just that designers are recognizing audiences’ demands for simpler, less cluttered logos. Text is simplified or reduced whenever possible – just look at the new 2011 Starbucks logo.
Arjun Khanna works for Offshore Ally, a company of smart and competent virtual assistants and link builders. He is a tech savvy guy who likes anything to do with technology, gadgets and web designing. Connect with him via Twitter.
