Logos are intended to represent the company, to express their philosophy or ideals and plant an image in the customer’s mind. These ten cool logos use negative space to create an image or convey a message to their customers. Can you spot the hidden messages in these companies’ logos?
Can you spot the arrow?
Look for the shape of Australia in this clever logo.
Vaughan Pratt created the Sun Microsystems logo so that you can read "sun" from any direction.
Here, Kitty, Kitty...
A bear on the mountain symbolizes Toblerone chocolate's home town.
Herb Lubalin created this clever logo in 1980.
Amazon sells everything from "A" to "Z", with a smile.
This clever logo by Logotomy combines two concepts.
Can you see why this logo is #1?
Euan MacKenzie incorporated glasses to attract thirsty wine-lovers to this vineyard's logo.
