When your business is about to kick off, you need to ensure that your brand’s image is right on the money from the word go! You cannot falter when it comes to your brand’s image and that means, you need to pick your graphic designer very carefully. The graphic designer ensures that your brand’s identity, and everything associated with it, hits the spot with your target audience.
How do you guarantee that you’ve got the right graphic designer? Read On!
Look for Originality
There are plenty of graphic designers in Australia and in places like Brisbane, Sydney and Melbourne, the quality of talent is as good as in any part of the world. However, that doesn’t mean that you don’t get the odd bad-egg in the bunch. Check their portfolio and make sure that any graphic design they may have done is their own work. There is a massive difference between “inspiration” and “plagiarism” and while many designers may tread a fine line, you need to ensure that they aren’t trying to sell old shoes in a new box.
Look Around
High quality graphic design in Brisbane, Perth and other cities, in Australia, isn’t a rare find! In fact, a number of award-winning designers are based out of these wonderful Australian cities, with each promoting their work in their own unique way. In places like Brisbane, something like graphic design is given a bigger boost thanks to the thriving art and cultural atmosphere that rains over the city.
Get What You Want
There are plenty of graphic designers who are hell-bent on selling you what they’ve made and not what you’ve asked for. There are two main reasons behind this - the first and most common reason is that they want to boost their portfolio. By creating work that will look brilliant during their next client-presentation is more important to some designers than actually a design that does the job. Sometimes, it’s not about how a design looks but more about how a design delivers that message and your designer should be able to make that distinction.
The second reason is a simple reason: they can’t do better. In this case, there is just one thing to do - find someone else for the job.
Be Open to Ideas
One of the key reasons behind hiring a specialist to do the job is that they would know those aspects, about your business, better than you. They are graphic designers and if you’ve picked well, then they probably know their job well. If your product/service is what you specialize in delivering to customers, then graphic design is what your specialist is aware of. You may go into a meeting with some ideas and pictures in your mind, but in the end, it’s your business that will benefit from listening to a specialist who guides you in the right direction.
The fact is, when you are starting off, you need to have the right people around you, advising you where their expertise lies. For a start-up, picking a great graphic designer may not always be cost-effective but if you can balance out the cost-effectiveness ratio perfectly, you will end up with a fantastic image that will last a long time and create the right kind of buzz!
Joe Caxton is an Australian designer that specializes in working with small businesses who need the advice and talent of a graphic designer in Brisbane, his home town in Australia.
